Enabling gift card flexibility for international customers


New programme launch


Platform configuration

It is great to see the Ralph Lauren programme develop with new outlets, countries and currencies being added to the programme and the continued development online with Ralph Lauren now using digital vouchers for managing customer refunds and returns.

Partnerships Manager at Ralph Lauren


Ralph Lauren is a renowned and respected American fashion company founded in 1967 and headquartered in New York City. From mid-range to luxury segments, today this global brand is a household name.

The challenge

Operating across Europe, fashion brand Ralph Lauren wanted to launch a gift card programme that would ensure that their cards would be redeemable anywhere and anytime to their global shoppers. Whether their customers wanted to shop online or in one of their many stores across the continent, they needed a seamless gift card operation to ensure top-quality customer service.

The Savvy solution

Our robust gift card management platform was the perfect solution for Ralph Lauren, offering a single international gift card programme that was able to operate seamlessly across 11 countries and seven currencies.

Together with our pre-existing acquirer terminal integrations and multi-currency capability, we enabled Ralph Lauren’s customers the freedom to use their gift cards globally with a seamless customer experience, no matter whether they were shopping online or in one of many Ralph Lauren stores across Europe.

Our consultative approach and expert knowledge gave Ralph Lauren the confidence they needed to know that their challenge and the gift card programme that they desired were in safe hands.

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