At Savvy, we’re increasingly interested in whether the ever-increasing popularity of gift cards among consumers and businesses will shine a light on the underlying lack of consistent consumer experience when it comes to spending those gift cards. Will having a consistent standardised shopping experience every time with your gift card (no matter the brand) be something the gift card industry needs to deliver?
Our thoughts on the potential impact of standardisation on the industry as a whole have been explored in our downloadable white paper.
Check out our free downloadable whitepaper and discover:
- The driving factors of standardisation
- Where have we seen standardisation work before?
- What are the obstacles standardisation is facing?
- The wider industry and their approach to standardisation.
- The Savvy perspective on standardisation