Download our whitepaper, ‘Gift cards & the charity sector: The Charity Shop Gift Card’

At Savvy, we’re fascinated by the part that gift cards have found themselves playing within the charity sector. So much so, that we’ve put together this whitepaper exploring the birth of this brand-new category of gift cards.

Check out our whitepaper and discover:

  • The challenges within the charity sector
  • How gift cards are solving these challenges
  • The Charity Shop Gift Card‘s story
  • How Savvy are helping The Charity Shop Gift Card’s mission become a success
  • What’s next for gift cards in the charity sector



Gone are the days when gift cards were just used for, well, gifting. Today their unique nuances have seen them recognised as a method of instantly transferring digital currency in a way that traditional banking systems simply can’t.

In short, gift cards have never looked so good.

And the charity sector is pretty unique – a far cry from the money-making retailers and big businesses that consumers would usually spend a gift card with. Read our whitepaper and discover how exactly gift cards are establishing themselves as an invaluable tool in this previously untapped area.

Savvy and FreedomPay Join Forces to Provide End-To-End Gift Card Services Across the FreedomPay Merchant Network

Savvy is pleased to announce an exciting new partnership with FreedomPay, the data-driven global commerce platform, thus, allowing its merchants to capitalise on the ever-growing global consumer appetite for physical and digital gift cards.

With the new FreedomPay integration to the Savvy gift card platform, FreedomPay merchants can now have their card terminals enabled for Savvy’s end-to-end gift card services. As a result, at the touch of a button, merchants can begin selling gift cards to their customers.

Also included is the ability to sell digital gift cards online via a fast deployment solution via Savvy allowing customers to have the ability to redeem digital codes in-store via FreedomPay devices.

The partnership with Savvy will enable FreedomPay to support its customers with their gift card choices allowing them to deliver an effective and intuitive gift card programme, including digital and third-party sales capabilities.

Eoin Whyte, Chief Revenue Officer & Co-Founder said “We are delighted to partner with FreedomPay. This relationship further underlines our international opportunities and is part of the rollout of our global partner programme. We look forward to helping FreedomPay customers drive business performance by launching their own gift card programs”.

“Gift card services have become an essential and competitive tool for merchants across the globe. The FreedomPay platform provides merchants with a fully integrated end-to-end solution enabling secure payments, identity-as-a-service, loyalty, and business intelligence. With this integration, we can now offer the ultimate in gift card management to complement our world-class technology stack.” said Nate Ware, SVP of Sales & Digital Development at FreedomPay.

About FreedomPay:

FreedomPay’s Next Level Commerce™ platform transforms existing payment systems and processes from legacy to leading edge. As the premier choice for many of the largest companies across the globe in retail, hospitality, lodging, gaming, sports and entertainment, foodservice, education, healthcare and financial services, FreedomPay’s technology has been purposely built to deliver rock solid performance in the highly complex environment of global commerce. The company maintains a world-class security environment and was first to earn the coveted validation by the PCI Security Standards Council against Point-to-Point Encryption (P2PE/EMV)standard in North America.

FreedomPay’s robust solutions across payments, security, identity, and data analytics are available in-store, online and on-mobile and are supported by rapid API adoption. The award winning FreedomPay Commerce Platform operates on a single, unified technology stack across multiple continents allowing enterprises to deliver an innovative Next Level experience on a global scale.


Tricia Rogers, Marketing Consultant, Savvy

Call: 07958 258 137 or email: [email protected]

Garrett Brennan, Public Relations & Communications Manager, FreedomPay

Call: 0044 7551 386482 or email: [email protected]

How do you implement a gift card program?

“How do you implement a gift card program?” is a thought that crosses the mind of many retail and restaurant businesses, both large and small. But where do you go from there? Actually launching a gift card takes some consideration to ensure that you have maximum opportunity for whatever the future brings. In fact, it’s even a consideration before you decide on your platform provider, because as your business expands there’s a whole world of gift card opportunity that you will not want to miss.

How do you implement a gift card program?

So before we get into the nuts and bolts (unless you just want to scroll down), let’s take a step back to remind ourselves why gift card is so important.

  • They are consistently the #1 requested gift for consumers. Rather than being a last-minute purchase, gift cards are the considerate gift that allow the recipient to purchase what they want. Everyone knows and loves gift cards.
  • They are increasing self-purchased by consumers that want to treat themselves or to budget their spending.
  • They encourage additional spend. Depending on the business, consumers typically spend 50%+ above the gift card value.
  • Gift cards attract new customers. Typically, the purchase involves two customers –the buyer and recipient – and they gift card funds can only be spent with your business. Gift cards introduce new customers, some of whom will be life-long customers.
  • Gift cards are the currency of your brand. They are billboards that represent actual revenue, rather than just clicks and likes.
  • Gift cards help with cashflow, as there is typically a lag between gift card purchase and redemption.
  • Gift cards can also be used for merchandise return/customer appeasement and promotions, all of which keep funds within your business and trigger additional customer spend.
  • OK, that’s probably enough, although there are additional advantages.

So, stepping forward again, “ How do you implement a gift card program?”. What do you need to consider?

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